Christian Siriano has opened his first store, a 1,000-square-foot unit at 252 Elizabeth Street in NoLIta here.
The winner of “Project Runway’s” fourth season, Siriano is trying to distance himself ever so slightly from the red-carpet gowns he is known for to focus on sportswear. “I want people to be introduced to the sportswear and separates I do in my collection every season,” said the 26-year-old designer. “I didn’t want the main focus to be on evening.”
Siriano, who sells his evening gowns to Neiman Marcus and bridal to Nordstrom, said he will be selling the sportswear to all of his accounts.